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Uber Eats March Madness

Uber Eats March Madness

Integrated Brand Partnership Campaign for Uber Eats x 2020 NCAA March Madness

Role: Art Direction | Design 


 
 

I worked on the concepting, design, and production of the 2020 NCAA March Madness campaign for Uber Eats (cancelled due to the Covid pandemic) with my copywriter partner, the senior creative team, and creative directors.

Deliverables I contributed to include TVCs, OLVs, web banners, promoted posts for Twitter / Facebook / Instagram, promotional microsite, in-app billboards, and taxi-top OOH.

 
 

“Brackets” Featuring Jalen Rose

 

“Director”

 

“Wildcat”

 

“Elevator”