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Uber Eats March Madness

Uber Eats March Madness

Integrated Campaign for Uber Eats x 2020 NCAA March Madness

My Role: Art Direction | Design 


 
 

I worked directly with my copywriter partner, the senior creative team, and creative directors on the concept, design, and production of the 2020 NCAA March Madness campaign for Uber Eats (cancelled due to the Covid pandemic).

Deliverables I led or assisted in include TVCs, OLVs, web banners, promoted posts for Twitter / Facebook / Instagram, promotional microsite, in-app billboards, and taxi-top OOH.

 
 

“Brackets” Featuring Jalen Rose

 

“Director”

 

“Wildcat”

 

“Elevator”