The Challenge

Uber Eats was preparing to launch the Plus Card - a physical card giving drivers access to exclusive restaurant pick-up and pay benefits.

The brand needed a clean, cohesive visual identity for the Plus Card experience that felt fresh, trustworthy, and integrated seamlessly with the broader Uber Eats ecosystem.

The Solution

I led the brand design for the Plus Card and its launch, developing an ownable look and feel across physical products, onboarding animation, and marketing mails.

Working closely with the agency’s internal teams and external partners, I crafted a minimal, modern design direction that emphasized ease, utility, and brand trust - anchoring the Plus Card as a natural extension of the Uber Eats driver experience.

The Work

• Design of physical card artwork

• Launch marketing mail assets

• Product onboarding animation

Storyboards sketched to bring the client-approved voiceover scripts to life.

Animated by Unreasonable Studios